Al Waffer 2018

The campaign was designed to promote “Al Waffer” – a product of Khaleeji Commercial Bank.

In fact, it was a unique value proposition that was communicated through the slogan “Al Waffer Salaries”.

The product is a Shari’a compliant investment account that gives its clients the chance to win prizes for every BD 25.00 investment.

Specifically in 2018, the product offered monthly salaries as prizes for the draws.