We established a clear understanding of Universal Financial Services (UFS) brand experience and the key factors that drive that experience, including goals and objectives, customer perception and behavior, new business opportunities and a place for the brand to live and grow.
We developed a new look and feel by using the element of Arabic calligraphy together with their corporate colors. In developing a new brand strategy and identity we set our sights on capturing and expressing the brand’s unique position. We also created the rules and guidelines for managing the brand.
