UFS Ad.mark has demonstrated a passion and commitment to their work, both in terms of design and customer services. We met the criteria of matching the creative design to brief within budgets. Client: Universal Financial Services Services: Stationery designing, Vehicle branding We established a clear understanding of Universal Financial Services (UFS) brand experience and the key factors that drive that experience, including goals and objectives, customer perception and behavior, new business opportunities and a place for the brand to live and grow. We developed a new look and feel by using the element of Arabic calligraphy together with their corporate colors. In developing a new brand strategy and identity we set our sights on capturing and expressing the brand’s unique position. We also created the rules and guidelines for managing the brand.