Xs4 Arabia Xs4arabia needed to re-brand in order to maintain its leadership position in the market. With this, they decided to work on this with ad.mark. Building a brand identity is a multi-disciplinary and strategic efforts. Client: Xs4Arabia Services: logo, Stationery and Catalog Designing, Vehicle Branding Every element has to support the overall message and goals of the business. By using our design expertise, we set our sights on capturing and expressing the brand’s unique position. We created a distinctive identity that reflects the values of the company and appeals to its customers. Once the brand identity was developed, brand expression guidelines were created to detail the application of multi-sensory brand signals that define the xs4arabia. Most importantly, a brand style guide is the heart and soul of the brand. That’s why we also created the rules and guidelines for managing the xs4arabia brand.