A brand audit and enhancement that gave KHCB one consistent voice across every channel.
Challenge
Strong as a bank, inconsistent as a brand.
Khaleeji Commercial Bank trusted us to revamp its brand. A thorough brand audit showed that KHCB lacked consistency across its channels and needed a stronger position in the financial marketplace.
Approach
From audit to Brand Style Book.
We refined the identity and set out every rule in a comprehensive Brand Style Book, so that every touchpoint, from print to digital, speaks with the same voice.
Result
A revitalised identity and a stronger market position.
The brand enhancement project revitalised KHCB’s identity, solidified its market position and created a cohesive brand experience that resonated deeply with its audience.
Consistency is what turns a logo into a brand.
Consistency is what turns a logo into a brand.
