Khaleeji VIP

A premium sub-brand, refined down to the smallest detail.

Every detail of the Khaleeji VIP sub-brand, redesigned to match the bank’s new identity.

Services
Client
Khaleeji Commercial Bank
Year
2018
Website
Challenge

A premium sub-brand needed to catch up with the new identity.

As part of the Khaleeji Commercial Bank rebrand, the Khaleeji VIP sub-brand had to reflect the updated identity while keeping its premium feel.

Approach

Elevating every element, however small.

Each item was crafted to embody the bank’s modern, professional image, with a cohesive design built on the new logo, colours and typography.

Result

A refined, polished presence for the bank’s most valued clients.

The refreshed VIP collection enhanced the brand’s presence and reinforced its commitment to innovation and trustworthiness.

Premium is in the details.

Premium is in the details.

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