A first-of-its-kind rule book for a global banking group’s digital presence.
Challenge
Many markets, many voices, one brand.
As a leading global Islamic banking group, Al Baraka had to unify a diverse digital presence across many markets. With multiple stakeholders managing communications, there was a real risk of inconsistent messaging, brand representation and compliance.
Approach
The Unified Digital Media Rule Book.
We developed a comprehensive guide tailored to the group: a strategic framework for managing every digital platform, plus platform-specific guidelines that maximise engagement while protecting brand integrity.
Result
A new standard for digital governance in regional banking.
The rule book set the gold standard for digital governance in the banking sector across the region, giving every market the same clear direction.
Governance that helps brands move faster, not slower.
Governance that helps brands move faster, not slower.
