A corporate profile shaped by the sharp edges and cuts of aluminium.
Challenge
A company’s most important marketing tool.
A corporate profile is what investors and clients use to judge a company, so its design had to be as strong as the products it presents.
Approach
Designing with the product.
We used the sharp edges and cuts of aluminium as the design language, combined primary and secondary colours to enhance the brand, and produced a complete thematic photography shoot.
Result
A profile that feels as solid as the product.
The result is a relevant, interactive profile that presents Alghanah with confidence, carried through to the company fleet.
We colour outside the box.
We colour outside the box.
