A brand refresh full of fun, excitement and togetherness.
Challenge
A shopping village that deserved a livelier brand.
Argan Village asked us to refresh its brand, so we started with a detailed brand evaluation to find what makes it unique.
Approach
Capturing the spirit of the village.
We created a playful identity of bold, fluid shapes in purple, coral and gold, with a warm local voice (“How excited are you on a scale of 0 to Baklawa?”) carried across flags, signage, posters, stationery, social media and events.
Result
A one-of-a-kind identity.
The refreshed brand embodies the fun, excitement and togetherness that define the village, giving visitors a distinctive experience from the moment they arrive.
There is no place like it.
There is no place like it.
