A 360-degree campaign for a savings account with six prizes over 12 months.
Challenge
Making a savings account exciting.
Khaleeji Commercial Bank’s Al Waffer account offered something special: six prizes over 12 months. The campaign had to make that benefit impossible to miss.
Approach
Design, media and photography working as one.
Through strategic design, media planning and compelling photography, we built a 360-degree campaign across print, outdoor and social channels.
Result
Significant buzz and a standout product.
The campaign resonated with its audience, generated significant buzz in the market and positioned Al Waffer as a standout savings product.
Six prizes, twelve months, one unmissable message.
Six prizes, twelve months, one unmissable message.
