Introducing contactless payments with Khaleeji cards in Samsung Wallet.
Services
Client
Khaleeji Commercial Bank
Year
2022
Website
Challenge
A new feature that needed to feel effortless.
Khaleeji Commercial Bank customers could now add their cards to Samsung Wallet. The launch had to make the feature feel simple and essential.
Approach
Convenience, shown in a single tap.
We developed a targeted online and digital campaign in Arabic and English that put the speed and simplicity of contactless payment front and centre.
Result
An essential tool for fast-paced, digital banking.
The campaign positioned the integration as a must-have for today’s digital banking customers.
Faster and easier, in a single tap.
Faster and easier, in a single tap.
