Reimagining AMA University as the University of Technology Bahrain.
Services
Client
University of Technology Bahrain
Year
2021
Website
Challenge
A new name and a new direction needed an identity worthy of the change.
One of Bahrain’s leading educational institutions was transitioning from AMA University to the University of Technology Bahrain. The new brand had to represent UTB’s cutting-edge courses and state-of-the-art facilities, and reinforce its position as a premier institution in the region.
Approach
One idea carried the launch: from what inspires you, to what you'll inspire next.
Through strategic design and compelling messaging, we brought UTB’s vision of innovation and academic excellence to life, across billboards, print, merchandise, events and social media, in Arabic and English.
Result
A high-visibility launch that positioned UTB as a hub of innovation and excellence.
The campaign showcased UTB’s unique offerings and modern approach to education, firmly establishing its reputation as a leading educational institution in the region and resonating with students, educators and stakeholders alike.
A brand that lives everywhere students do: on campus, on the street and online.
A brand that lives everywhere students do: on campus, on the street and online.
